Organic reach is not dead, it’s just different.
In his 2018 book “Crushing It”, Gary Vaynerchuk stated that the single most important social media asset for every business (regardless of industry), is a Facebook Page. We happen to agree!! And, with 2 billion daily active users, there is no denying that your customers are using the platform in one way or another. Your success will lie in whether you understand what they’re using it for and why they’re there in the first place.