Posts in Women biz
Copycats or Pioneers? What I've Learned From Having My Work Copied.

One day last Fall, we were sitting with a client, discussing a content idea for her business. The idea would consist of a series of blogs that would culminate to create a comprehensive guide for her buyer persona. We were convinced that this content would provide her audience tremendous value and we were fairly certain that nobody else was doing anything like it. Unique and value-packed? That’s a recipe for content success!!

As we wrapped up the session and she began packing her things to leave, she stopped, looked back at us with fear in her eyes, and asked:

“What if my competitors see it and copy me?”

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Your Brand Is Your Voice. Your Voice Is A Gift.

This week I had the opportunity to speak to the BPW Chapter in our city. The group asked me to speak about personal branding, a topic that I have a decent handle of on any given day but this event happened to fall on the eve of International Women’s Day. I felt self-conscious. I became concerned (concerned? obsessed?… is obsessed the new concerned?) with how I could possibly speak on the topic of personal branding in a way that would be supportive of magnitude and meaning of IWD. The last thing I wanted to do was come across as disconnected, uninformed or, worse yet, shallow.

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