One day last Fall, we were sitting with a client, discussing a content idea for her business. The idea would consist of a series of blogs that would culminate to create a comprehensive guide for her buyer persona. We were convinced that this content would provide her audience tremendous value and we were fairly certain that nobody else was doing anything like it. Unique and value-packed? That’s a recipe for content success!!
As we wrapped up the session and she began packing her things to leave, she stopped, looked back at us with fear in her eyes, and asked:
“What if my competitors see it and copy me?”Read More