Posts tagged purpose-driven marketing
The Buyer Persona: Marketing to Everyone is Marketing to No One

Photo by Saketh Garuda on Unsplash

A buyer persona is a semi-fictional representation of your ideal customer. Typically well known in marketing or sales, a customer/buyer/product/service persona has an impact on almost every aspect of your business and will allow you to tailor content to the specific needs, concerns and behaviours of different buyers. These personas should be based both in market research and insight from your actual customer base.

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The Inbound Methodology (Since Interrupting Doesn't Work Anymore).

Inbound marketing is the process of creating and distributing valuable content to your target audience in a way that builds an engaging, long-term relationship with them. At the very minimum, your content must be useful to the user. At best, it evokes emotion and builds connection with them - after all, humans are wired to seek connection.

Content delivered via inbound marketing should directly address your buyers problems, challenges and questions without necessarily trying to sell them a solution.

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