Posts tagged audience
The Buyer Persona: Marketing to Everyone is Marketing to No One

Photo by Saketh Garuda on Unsplash

A buyer persona is a semi-fictional representation of your ideal customer. Typically well known in marketing or sales, a customer/buyer/product/service persona has an impact on almost every aspect of your business and will allow you to tailor content to the specific needs, concerns and behaviours of different buyers. These personas should be based both in market research and insight from your actual customer base.

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