Posts tagged Instagram
Hashtagging on Instagram in 2019.

Rarely has there been a communication tool as misunderstood as the once-upon-a-pound-sign. The majority of social media users integrate hashtags into their social communications however many users are still using them in ways that are less than effective in growing followers + creating community.

We’ve been growing our Insta account at a decent rate and it’s entirely because of our hashtag strategy. We are talking constantly so we decided that it would be best to assemble a few of our most frequently asked questions when it comes to Instagram hashtags and to share them with those of you who may have questions that you didn’t even know that you had.

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Understanding Instagram's Analytics Platform: Insights.

Understanding your Instagram analytics is a great step towards understanding how to engage and create content for the audience that’s best for you. In this blog post I’ll share how you can use your Instagram app to track insights without needing to rely on a third party application or platform (if you're looking for more in-depth info though, that could be a good alternative). 

Insights and analytics are truly only valuable when you have clear goals and objectives to match them to. Until then insights are just numbers and information that aren’t providing you with anything helpful. If you don't have a clear direction of who you want to be reaching and why, I suggest taking a step back from this post right now to figure that stuff out. When you're ready, come back to this post so you can actually tap into some value with the metrics I'll talk about below.

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Our Guide to Instagram Stories.

Who doesn’t love a good story? They weave themselves into the very fabric of our lives. Some stories are based in fact, and some are simply for entertainment. Some are passed on from generation to generation while others are new age and current. But no matter where you live in the world, no matter how old you are or what stage of life you’re in, a good story can pull you in and connect you with the author, the creator or the storyteller.

…And just in case you were curious, Instagram Stories are no different! These daily tidbits, teasers and pieces of connection, when used correctly, can help you build your following through commonalities, authenticity and relatability.

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How to Use Instagram Story Highlights

Instagram Story Highlights are your very own curation of the different Stories you put out to the world. In some cases you likely spend a lot of time crafting your stories to look interesting an eye-catching, so why let that incredible content slip away after a short 24hrs? Story Highlights give you the chance to repurpose that content into a more permanent profile display which, for a business, can be another amazing way to share your brand and offerings.

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8 Brands That I Can't Stop Watching on Instagram

Since launching business profiles in 2016, Instagram has become the fastest growing social media platform for brands with brand content crowding out  the staple brunch photos and #dogsofinstagram pics.

The strength of Instagram for brands lies in the opportunity to visually represent your brand, share your personality and remind scrolling users what you’re made of.

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