Posts in The Marrow Method
The Buyer Persona: Marketing to Everyone is Marketing to No One

Photo by Saketh Garuda on Unsplash

A buyer persona is a semi-fictional representation of your ideal customer. Typically well known in marketing or sales, a customer/buyer/product/service persona has an impact on almost every aspect of your business and will allow you to tailor content to the specific needs, concerns and behaviours of different buyers. These personas should be based both in market research and insight from your actual customer base.

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How To Streamline Your Start-Up Team Of Two: The Marrow Method

In this article, Cearagh explains the ins and outs of what works at Marrow when it comes to processes, systems and workflow. She shares tools and hacks that will help you create intentional space and structure for your start-up business team that will allow you more time to focus on building your business and meeting the needs of your clients.

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