Repeat After Us: Everyone Is Not Your Customer
Think Buyer Personas Are Boring?! Well, We've Got Some News For You!
On this week’s Marrow Live, Natalie is front and centre with Abby Henderson, a 26 year old entrepreneur that owns and operates Reverie Hair Loft in Moncton NB.
Abby is the epitome of not only an inspiring local (to us) entrepreneur, but she’s also an incredibly fun and fierce woman! Her and Natalie talk about the experiences she had that lead to opening her own salon (at 24!?!?), how it feels to take a stance on who you serve, and what it’s like starting a business in your early 20s, among some other great words of wisdom, advice and confidence!
Planning Content, Influencers and Analytics: Natalie Answers 9 Audience Questions
In this segment, Natalie and Krista get into the trenches of why your business’ buyer persona is so. damn. important. Not to mention… how to actually use it?!
To know more about what they covered, check out the video below and the time stamps that follow to jump to the section you want to know about the most.
Buy 4500 Facebook Fans For $40: How To Quickly Grow An Unengaged Following That Doesn't Care About Your Brand
This week, on our regular Facebook LIVE, we decided to skip the guest interview and dive into some questions that are on the minds and hearts of our audience! We covered so many topics in just 9 questions and Natalie got so into it that Louis, our office dog, had the freedom he needed to destroy her brand new pumps. (Why is she smiling??)
What questions did we answer??
Copycats or Pioneers? What I've Learned From Having My Work Copied.
I watched as the new fans started to accumulate on my page over the next 24 hours. 500, 700, 900…1500… 2000… 5000. 5000 Likes for $40. I had a global audience - most of the new fans were from parts of the world that were unknown to me - in markets that were rarely served by Facebook ads. Buried deep under the surface was a faint awareness that none of these people were my buyer persona, so I piled on exuberant enthusiasm for my new trick, acting as though every like was evidence of the fact that I would be a successful entrepreneur.
Hashtagging on Instagram in 2019.
One day last Fall, we were sitting with a client, discussing a content idea for her business. The idea would consist of a series of blogs that would culminate to create a comprehensive guide for her buyer persona. We were convinced that this content would provide her audience tremendous value and we were fairly certain that nobody else was doing anything like it. Unique and value-packed? That’s a recipe for content success!!
As we wrapped up the session and she began packing her things to leave, she stopped, looked back at us with fear in her eyes, and asked:
“What if my competitors see it and copy me?”
Whose Advice Do I Always Take?
Rarely has there been a communication tool as misunderstood as the once-upon-a-pound-sign. The majority of social media users integrate hashtags into their social communications however many users are still using them in ways that are less than effective in growing followers + creating community.
We’ve been growing our Insta account at a decent rate and it’s entirely because of our hashtag strategy. We are talking constantly so we decided that it would be best to assemble a few of our most frequently asked questions when it comes to Instagram hashtags and to share them with those of you who may have questions that you didn’t even know that you had.
Want to build a sales pipeline? Stop talking about yourself so much.
Humans love to give advice... LOVE! It feels good to be right, after all. We have a deeply wired need for connection after all, and giving advice validates and satisfies our desire to be seen. But being on the receiving end of a barrage of unsolicited advice can be confusing, frustrating and honestly, downright exhausting!
You really shouldn't take my business advice unless I share your values.
The truth is, sharing information about ourselves is how we connect. It’s essential to our well being as humans. We run into trouble however, when one of the parties to an interaction doesn’t understand the etiquette of sharing and the requirement that both parties have the opportunity to share at a similar pace.
Your Clients Need To Know That You REALLY see them!
The truth is, we see too many businesses starting out that are taking all of the advice that they can get. Too often, these entrepreneurs are just not giving themselves enough credit to trust themselves to make their own decisions. After all, what’s the worst that could happen? Failure?? Yeah - well when was the last time you met a great entrepreneur who didn’t have an epic failure story of their own?
Understanding Instagram's Analytics Platform: Insights.
Funny thing about businesses: they’re run by humans. Human relations, human connection and human emotion are not only inescapable but really should be celebrated and acknowledged as the core motivators for most behaviours, good and bad.
Our Guide to Instagram Stories.
Understanding your Instagram analytics is a great step towards understanding how to engage and create content for the audience that’s best for you. In this blog post I’ll share how you can use your Instagram app to track insights without needing to rely on a third party application or platform (if you're looking for more in-depth info though, that could be a good alternative).
Insights and analytics are truly only valuable when you have clear goals and objectives to match them to. Until then insights are just numbers and information that aren’t providing you with anything helpful. If you don't have a clear direction of who you want to be reaching and why, I suggest taking a step back from this post right now to figure that stuff out. When you're ready, come back to this post so you can actually tap into some value with the metrics I'll talk about below.
Why Being a Hypocrite Makes Me a Better Marketer.
Who doesn’t love a good story? They weave themselves into the very fabric of our lives. Some stories are based in fact, and some are simply for entertainment. Some are passed on from generation to generation while others are new age and current. But no matter where you live in the world, no matter how old you are or what stage of life you’re in, a good story can pull you in and connect you with the author, the creator or the storyteller.
…And just in case you were curious, Instagram Stories are no different! These daily tidbits, teasers and pieces of connection, when used correctly, can help you build your following through commonalities, authenticity and relatability.
Instagram For Business: Breaking Down The Basics
The minute I got comfortable with the notion that my position on an issue when it comes to digital marketing is open for discussion, my mind immediately became more open to possibility. Rather than defending the idea of being an “expert”, I became immediately committed to the idea that being a student is more important. In the days where one algorithm change can crumble an entire industry, being an expert is highly overrated. Being an expert implies you already know everything that there is to know. In digital, there’s no such thing because innovation and change are just moving way too fast.
"I Am Not Creative" Is Bullsh!t! 4 Steps to Get Reconnected With Your Creativity
Natalie and I love to teach! Since launching Marrow we’ve taught multiple workshops about how to create connection and engagement with your audience through Facebook and Instagram. We always encourage questions throughout our workshops and in this post I’m answering a few of our common Instagram questions!
As a society we have a tremendous amount shame, insecurity and fear around the concept of creativity. Yet creativity is the very quality that we require to solve the greatest problems facing our species and is essential for our survival on this Earth.
The truth is that every human on this planet is a born creative. We are put on this Earth to make - this is our divine ability. Maybe you create in your garden, or your business, or you make art or you build furniture = all creating. Or, maybe you're like I was a few years ago and you're not creating at all and you're struggling to find your sense of purpose.