I watched as the new fans started to accumulate on my page over the next 24 hours. 500, 700, 900…1500… 2000… 5000. 5000 Likes for $40. I had a global audience - most of the new fans were from parts of the world that were unknown to me - in markets that were rarely served by Facebook ads. Buried deep under the surface was a faint awareness that none of these people were my buyer persona, so I piled on exuberant enthusiasm for my new trick, acting as though every like was evidence of the fact that I would be a successful entrepreneur.Read More
One day last Fall, we were sitting with a client, discussing a content idea for her business. The idea would consist of a series of blogs that would culminate to create a comprehensive guide for her buyer persona. We were convinced that this content would provide her audience tremendous value and we were fairly certain that nobody else was doing anything like it. Unique and value-packed? That’s a recipe for content success!!
As we wrapped up the session and she began packing her things to leave, she stopped, looked back at us with fear in her eyes, and asked:
“What if my competitors see it and copy me?”Read More
Rarely has there been a communication tool as misunderstood as the once-upon-a-pound-sign. The majority of social media users integrate hashtags into their social communications however many users are still using them in ways that are less than effective in growing followers + creating community.
We’ve been growing our Insta account at a decent rate and it’s entirely because of our hashtag strategy. We are talking constantly so we decided that it would be best to assemble a few of our most frequently asked questions when it comes to Instagram hashtags and to share them with those of you who may have questions that you didn’t even know that you had.Read More
Humans love to give advice... LOVE! It feels good to be right, after all. We have a deeply wired need for connection after all, and giving advice validates and satisfies our desire to be seen. But being on the receiving end of a barrage of unsolicited advice can be confusing, frustrating and honestly, downright exhausting!Read More
Here’s something they don’t want you to know: you can choose YOURSELF. You can give YOURSELF permission. You always could.
Find something you love more than yourself and create true value around that thing. Find your customer and make their lives better by giving yourself permission. Now is not the time to ship something mediocre. Now is not the time for just ok. Now is the time to do your life’s work.
Godin, among other classic creators, gives us a pathway forward; people like us, do things like this. What he is referring to is equal parts hard work and equal parts calm recognition of who you are. If you’re producing great work today than you know that people like us do the work that needs doing. People like us want to enter into a relationship with their customers who would miss you if you were gone and who calmly say ‘Sorry, but this isn’t for you,’ to those who would not.Read More
When the relationship is aligned - influencers can really help their audience find amazing products and services that have already been vetted for them! And that is the case here, in this sponsored post. We chose our first ever sponsor here at Marrow wisely - making sure that the relationship enhanced both of our brands. So here’s a big THANK YOU to Workspace Atlantic - Moncton for being a location sponsor for the second cohort of the Marrow Marketing Lab.Read More
In the modern world impossible has a serious problem on its hands. This is the era of the forever-possible. We instinctively see problems as a challenge; you can bet your boots it isn’t impossible. Diamandis has the X Prize. Malala is going to educate every girl on earth. Gates has global health. Hayhoe has climate change. Godin has value, and Musk has Mars.Read More
The truth is, sharing information about ourselves is how we connect. It’s essential to our well being as humans. We run into trouble however, when one of the parties to an interaction doesn’t understand the etiquette of sharing and the requirement that both parties have the opportunity to share at a similar pace.Read More
The truth is, we see too many businesses starting out that are taking all of the advice that they can get. Too often, these entrepreneurs are just not giving themselves enough credit to trust themselves to make their own decisions. After all, what’s the worst that could happen? Failure?? Yeah - well when was the last time you met a great entrepreneur who didn’t have an epic failure story of their own?Read More
Funny thing about businesses: they’re run by humans. Human relations, human connection and human emotion are not only inescapable but really should be celebrated and acknowledged as the core motivators for most behaviours, good and bad.Read More
Understanding your Instagram analytics is a great step towards understanding how to engage and create content for the audience that’s best for you. In this blog post I’ll share how you can use your Instagram app to track insights without needing to rely on a third party application or platform (if you're looking for more in-depth info though, that could be a good alternative).
Insights and analytics are truly only valuable when you have clear goals and objectives to match them to. Until then insights are just numbers and information that aren’t providing you with anything helpful. If you don't have a clear direction of who you want to be reaching and why, I suggest taking a step back from this post right now to figure that stuff out. When you're ready, come back to this post so you can actually tap into some value with the metrics I'll talk about below.Read More
Just three months ago, we removed password protect from madeofmarrow.com and headed over to social media to tell our friends + family all about our brand spanking new agency. Equal parts fear + hope combined for a powerful potion that gave us just enough courage to hit send on our announcement. Marrow was open for business. The time since has been a whirlwind!
We’ve stayed on track and maintained focus on some things while we’ve shifted and pivoted on others. We’ve learned that some of our best-laid plans weren’t actually the best FOR US. And, we continue to learn every single day.Read More
Who doesn’t love a good story? They weave themselves into the very fabric of our lives. Some stories are based in fact, and some are simply for entertainment. Some are passed on from generation to generation while others are new age and current. But no matter where you live in the world, no matter how old you are or what stage of life you’re in, a good story can pull you in and connect you with the author, the creator or the storyteller.
…And just in case you were curious, Instagram Stories are no different! These daily tidbits, teasers and pieces of connection, when used correctly, can help you build your following through commonalities, authenticity and relatability.Read More
The minute I got comfortable with the notion that my position on an issue when it comes to digital marketing is open for discussion, my mind immediately became more open to possibility. Rather than defending the idea of being an “expert”, I became immediately committed to the idea that being a student is more important. In the days where one algorithm change can crumble an entire industry, being an expert is highly overrated. Being an expert implies you already know everything that there is to know. In digital, there’s no such thing because innovation and change are just moving way too fast.Read More
Natalie and I love to teach! Since launching Marrow we’ve taught multiple workshops about how to create connection and engagement with your audience through Facebook and Instagram. We always encourage questions throughout our workshops and in this post I’m answering a few of our common Instagram questions!Read More