People do not shop for home builders the way that they shop for commodities. When people shop for a homebuilder, they are looking for a partner. They are trying to choose the partner that they can trust to take them on the big, scary, LONG journey of building their home.
The job of your brand (which includes your logo) is to show your audience who you are. To take the first step in the relationship and introduce you. Your brand is your voice. If you’re just slapping a roof on your name and calling it a day, then your voice is NOT standing out.
So, get real about who you are and blow the roof off that logo!Read More