Posts in Purpose-Driven
The Inbound Methodology (Since Interrupting Doesn't Work Anymore).

Inbound marketing is the process of creating and distributing valuable content to your target audience in a way that builds an engaging, long-term relationship with them. At the very minimum, your content must be useful to the user. At best, it evokes emotion and builds connection with them - after all, humans are wired to seek connection.

Content delivered via inbound marketing should directly address your buyers problems, challenges and questions without necessarily trying to sell them a solution.

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