Posts in Inbound Methodology
Why Being a Hypocrite Makes Me a Better Marketer.

The minute I got comfortable with the notion that my position on an issue when it comes to digital marketing is open for discussion, my mind immediately became more open to possibility. Rather than defending the idea of being an “expert”, I became immediately committed to the idea that being a student is more important. In the days where one algorithm change can crumble an entire industry, being an expert is highly overrated. Being an expert implies you already know everything that there is to know. In digital, there’s no such thing because innovation and change are just moving way too fast.

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The Inbound Methodology (Since Interrupting Doesn't Work Anymore).

Inbound marketing is the process of creating and distributing valuable content to your target audience in a way that builds an engaging, long-term relationship with them. At the very minimum, your content must be useful to the user. At best, it evokes emotion and builds connection with them - after all, humans are wired to seek connection.

Content delivered via inbound marketing should directly address your buyers problems, challenges and questions without necessarily trying to sell them a solution.

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