Posts in How-To
Understanding Instagram's Analytics Platform: Insights.

Understanding your Instagram analytics is a great step towards understanding how to engage and create content for the audience that’s best for you. In this blog post I’ll share how you can use your Instagram app to track insights without needing to rely on a third party application or platform (if you're looking for more in-depth info though, that could be a good alternative). 

Insights and analytics are truly only valuable when you have clear goals and objectives to match them to. Until then insights are just numbers and information that aren’t providing you with anything helpful. If you don't have a clear direction of who you want to be reaching and why, I suggest taking a step back from this post right now to figure that stuff out. When you're ready, come back to this post so you can actually tap into some value with the metrics I'll talk about below.

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Hashtagging on Instagram in 2018.

Rarely has there been a communication tool as misunderstood as the once-upon-a-pound-sign. The majority of social media users integrate hashtags into their social communications however many users are still using them in ways that are less than effective in growing followers + creating community.

We’ve been growing our Insta account at a decent rate and it’s entirely because of our hashtag strategy. We are talking constantly so we decided that it woudl be best to assemble a few of our most frequently asked questions when it comes to Instagram hashtags and to share them with those of you who may have questions that you didn’t even know that you had.

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Our Guide to Instagram Stories.

Who doesn’t love a good story? They weave themselves into the very fabric of our lives. Some stories are based in fact, and some are simply for entertainment. Some are passed on from generation to generation while others are new age and current. But no matter where you live in the world, no matter how old you are or what stage of life you’re in, a good story can pull you in and connect you with the author, the creator or the storyteller.

…And just in case you were curious, Instagram Stories are no different! These daily tidbits, teasers and pieces of connection, when used correctly, can help you build your following through commonalities, authenticity and relatability.

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5 Things I Learned Co-hosting a Facebook Live Talk Show

After many Starbucks meetings and planning sessions, Jared and I launched our talk show #ThirstyUnderThirty in January of 2017. While we originally thought it would be only one episode, it turned into an 8 episode series, including a season finale. 

The premise of the show revolved around millennials. It was created by millennials for millennials as a way to share experiences, educate and motivate. We would invite guests on to share their insights with us and our viewers. We discussed topics like How to Get a Job in 2017; Financial Freedom for Millennials; Workplace Culture & Multi-Generational Teams and a few others.

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The Buyer Persona: Marketing to Everyone is Marketing to No One

Photo by Saketh Garuda on Unsplash

A buyer persona is a fictional representation of your ideal customer. Typically well known in marketing or sales, a customer/buyer/product/service persona has an impact on almost every aspect of your business and will allow you to tailor content to the specific needs, concerns and behaviours of different buyers. These personas should be based both in market research and insight from your actual customer base.

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The Exhausted Words We're Dropping From Our Marketing Vocabulary

In this age of Search Engine Optimization, it’s no surprise that certain words get used a more frequently than others. Take a journey through our blog posts and you’ll quickly notice that keywords like “purpose-driven”, “content marketing”, “inbound marketing” and “what you’re made of” get more that their fair share of exposure. This is to be expected as we work to build up our keyword density. That said, there are some terms that will not only  never be beneficial to your SEO strategy but these words are so overused, across all industries, that they’ve actually become ineffective.

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Scheduling A Facebook Live + Going Live: The Ultimate Guide

Facebook Live can be an amazing tool when it comes to honestly and authentically sharing what you're made of with your audience. It also happens to be an awesome way to stay relevant when it comes to Facebook’s updated algorithm of 2018. Because Facebook is geared towards creating more “meaningful interactions”, Facebook Live is a perfect way to not only connect with your viewing audience, but for them to also connect with each other.

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