The truth is, sharing information about ourselves is how we connect. It’s essential to our well being as humans. We run into trouble however, when one of the parties to an interaction doesn’t understand the etiquette of sharing and the requirement that both parties have the opportunity to share at a similar pace.Read More
The truth is, we see too many businesses starting out that are taking all of the advice that they can get. Too often, these entrepreneurs are just not giving themselves enough credit to trust themselves to make their own decisions. After all, what’s the worst that could happen? Failure?? Yeah - well when was the last time you met a great entrepreneur who didn’t have an epic failure story of their own?Read More
Funny thing about businesses: they’re run by humans. Human relations, human connection and human emotion are not only inescapable but really should be celebrated and acknowledged as the core motivators for most behaviours, good and bad.Read More
Understanding your Instagram analytics is a great step towards understanding how to engage and create content for the audience that’s best for you. In this blog post I’ll share how you can use your Instagram app to track insights without needing to rely on a third party application or platform (if you're looking for more in-depth info though, that could be a good alternative).
Insights and analytics are truly only valuable when you have clear goals and objectives to match them to. Until then insights are just numbers and information that aren’t providing you with anything helpful. If you don't have a clear direction of who you want to be reaching and why, I suggest taking a step back from this post right now to figure that stuff out. When you're ready, come back to this post so you can actually tap into some value with the metrics I'll talk about below.Read More
Rarely has there been a communication tool as misunderstood as the once-upon-a-pound-sign. The majority of social media users integrate hashtags into their social communications however many users are still using them in ways that are less than effective in growing followers + creating community.
We’ve been growing our Insta account at a decent rate and it’s entirely because of our hashtag strategy. We are talking constantly so we decided that it woudl be best to assemble a few of our most frequently asked questions when it comes to Instagram hashtags and to share them with those of you who may have questions that you didn’t even know that you had.Read More
Just three months ago, we removed password protect from madeofmarrow.com and headed over to social media to tell our friends + family all about our brand spanking new agency. Equal parts fear + hope combined for a powerful potion that gave us just enough courage to hit send on our announcement. Marrow was open for business. The time since has been a whirlwind!
We’ve stayed on track and maintained focus on some things while we’ve shifted and pivoted on others. We’ve learned that some of our best-laid plans weren’t actually the best FOR US. And, we continue to learn every single day.Read More
Who doesn’t love a good story? They weave themselves into the very fabric of our lives. Some stories are based in fact, and some are simply for entertainment. Some are passed on from generation to generation while others are new age and current. But no matter where you live in the world, no matter how old you are or what stage of life you’re in, a good story can pull you in and connect you with the author, the creator or the storyteller.
…And just in case you were curious, Instagram Stories are no different! These daily tidbits, teasers and pieces of connection, when used correctly, can help you build your following through commonalities, authenticity and relatability.Read More
The minute I got comfortable with the notion that my position on an issue when it comes to digital marketing is open for discussion, my mind immediately became more open to possibility. Rather than defending the idea of being an “expert”, I became immediately committed to the idea that being a student is more important. In the days where one algorithm change can crumble an entire industry, being an expert is highly overrated. Being an expert implies you already know everything that there is to know. In digital, there’s no such thing because innovation and change are just moving way too fast.Read More
Natalie and I love to teach! Since launching Marrow we’ve taught multiple workshops about how to create connection and engagement with your audience through Facebook and Instagram. We always encourage questions throughout our workshops and in this post I’m answering a few of our common Instagram questions!Read More
As a society we have a tremendous amount shame, insecurity and fear around the concept of creativity. Yet creativity is the very quality that we require to solve the greatest problems facing our species and is essential for our survival on this Earth.
The truth is that every human on this planet is a born creative. We are put on this Earth to make - this is our divine ability. Maybe you create in your garden, or your business, or you make art or you build furniture = all creating. Or, maybe you're like I was a few years ago and you're not creating at all and you're struggling to find your sense of purpose.Read More
Boy, do we feel the pain! Generating new ideas is intimidating enough, let alone trying to ensure that the ideas you come up with will appeal to your ideal customers + inspire them to take action. After all, it’s not a business if it’s not putting food on the table.
Wondering where you even begin? How to start? Where to find inspiration? You’re not alone... there are an overwhelming amount of businesses out there asking the same questions about idea generation!Read More
Instagram Story Highlights are your very own curation of the different Stories you put out to the world. In some cases you likely spend a lot of time crafting your stories to look interesting an eye-catching, so why let that incredible content slip away after a short 24hrs? Story Highlights give you the chance to repurpose that content into a more permanent profile display which, for a business, can be another amazing way to share your brand and offerings.Read More
Since launching business profiles in 2016, Instagram has become the fastest growing social media platform for brands with brand content crowding out the staple brunch photos and #dogsofinstagram pics.
The strength of Instagram for brands lies in the opportunity to visually represent your brand, share your personality and remind scrolling users what you’re made of.Read More
After many Starbucks meetings and planning sessions, Jared and I launched our talk show #ThirstyUnderThirty in January of 2017. While we originally thought it would be only one episode, it turned into an 8 episode series, including a season finale.
The premise of the show revolved around millennials. It was created by millennials for millennials as a way to share experiences, educate and motivate. We would invite guests on to share their insights with us and our viewers. We discussed topics like How to Get a Job in 2017; Financial Freedom for Millennials; Workplace Culture & Multi-Generational Teams and a few others.Read More
People do not shop for home builders the way that they shop for commodities. When people shop for a homebuilder, they are looking for a partner. They are trying to choose the partner that they can trust to take them on the big, scary, LONG journey of building their home.
The job of your brand (which includes your logo) is to show your audience who you are. To take the first step in the relationship and introduce you. Your brand is your voice. If you’re just slapping a roof on your name and calling it a day, then your voice is NOT standing out.
So, get real about who you are and blow the roof off that logo!Read More
This week I had the opportunity to speak to the BPW Chapter in our city. The group asked me to speak about personal branding, a topic that I have a decent handle of on any given day but this event happened to fall on the eve of International Women’s Day. I felt self-conscious. I became concerned (concerned? obsessed?… is obsessed the new concerned?) with how I could possibly speak on the topic of personal branding in a way that would be supportive of magnitude and meaning of IWD. The last thing I wanted to do was come across as disconnected, uninformed or, worse yet, shallow.Read More
Being a part of Marrow has allowed me to jump into working on the things that I love! In most cases, what I enjoy doing is the opposite of what Natalie enjoys, and vice versa. This has worked out for almost everything we do with Marrow and I’m exceptionally grateful for that, but when you work in a team of two, there are still things that need to get done regardless of who enjoys doing them.
And blogging is something I don’t enjoy, but it still needs to get done.Read More
One of the most frequently asked questions we hear is "what's the difference between a boosting and Facebook ads?" In fact, we hear it often enough that we felt that it's high time we go on-record and BREAK IT DOWN.Read More
If we’re doing marketing right, we’re ditching the spin and we’re picking up the truth. We’re telling real and honest stories about ourselves, our products, and or services in order to make a sale. If we’re doing it right, we’re staying true to ourselves and showing that through a powerful brand.
So where does HR fit in? Well, your brand values should trickle down to your hiring requirements.Read More
A buyer persona is a fictional representation of your ideal customer. Typically well known in marketing or sales, a customer/buyer/product/service persona has an impact on almost every aspect of your business and will allow you to tailor content to the specific needs, concerns and behaviours of different buyers. These personas should be based both in market research and insight from your actual customer base.Read More